Stronger With You Cologne

• 
  James Jagger Armani Stronger with You
  2017
• 
  James Jagger Armani Stronger with You
  2017

Fragrance Editorials

That's Amore
Boy meets girl - in this case James Jagger meets Matilda Lutz - and the pair swiftly recognize they're better together. Available now, the rose and vanilla scents of Because It's You, for her, and the spicy notes of Stronger With You, for him, re-create this love story with two new fragrances, by Emporio Armani. ($69 for 1.7 oz.; giorgioarmanibeauty-usa.com)

PHOTO: Behind the scenes of Emporio Armani's new fragrance campaign with James Jagger and Matilda Lutz.

(S.H.G. "Vanitites: Beauty Summer Loving." Vanity Fair Summer 2017: 47)

Chemistry Set
Emporio Armani taps James Jagger and Matilda Lutz - a pair of stars with fashion in their DNA - as the faces of a new his-and-hers scent duo.

"It's easy to be excited in love when it's new and you're infatuated, right?" says actor James Jagger, with a sly smile. "But it's more challenging to keep it romantic as you develop and grow."

Jagger, who stars alongside buzzy Italian ingenue Matilda Lutz in a short film for Emporio Armani's new fragrance duet - "Because It's You" for women and "Stronger With You" for men - is talking about the story line of the campaign, which finds the two dancing on the roof of an idling New York City taxi and making out atop a vertigo-inducing, swaying construction beam. The big idea is that they're not portraying a fling, or the first heady flush of love, but rather a couple - well, the romance-novel version of a couple - reimagining their version of a wild first date. Hey, sometimes you have to shake things up.

... the brand's biggest image-building initiative by far is the scent duo. "Fragrance is the natural complement of a designer's vision," Mr. Armani says (though the maestro himself says he rarely wears the stuff). The new women's eau is laced with black cherry and Guatamalan patchouli; the men's with cedar, chestnut, and pink pepper. They're conceived to be worn in tandem on a couple, maybe even to share a vanity shelf.

... London-raised Jagger - yes, that Jagger; his mom is Jerry Hall - broke out in his role as a bad-boy British rocker on the short-lived HBO series Vinyl (next up, playing a tech titan who's due for a topple in the indie 7X7). Like Lutz, he now calls L.A. home: "You make a lot of plans and drive around here. It's not like London, where you can go from having a pint at the local and end up at a dance club at 4 A.M." The actor showed up on set wearing all black, plus blinding cerulean socks, something of a signature hue, evidently - last year he married his longtime girlfriend, artist Anoushka Sharma, in a teal corduroy suit.

(Corcoran Harel, M. "Chemistry Set." Elle July 2017: 132-133)

Vanity Files
The latest in makeup, skincare, and hair

Status Update - MATILDA LUTZ & JAMES JAGGER
The stars of Armani's latest fragrance campaign share their thoughts on the new scents - and other aromas.

On Armani Because It's You, for her:
LUTZ - "The combination of vanilla, rose, and musk is so appealing."
JAGGER - "It has a subtle hint of raspberry that's sophisticated without being too sweet."

On Armani Strong With You, for him:
LUTZ - "I usually wear men's fragrance, so it wasn't unusual for me to love this; the spices in it are memorable."
JAGGER - "It has a fresh woody and spicy note that I find very elegant."

Home fragrance:
LUTZ - "I have Diptyque candles everywhere; the Figuier and Baies are my favorites."
JAGGER - "I like to burn Japanese incense."

Sexiest scents:
LUTZ - "I just returned from Morocco, and they use rose oil in almost everything; it's the sexiest scent."
JAGGER - "Petrol - no joke. I'm a huge motorbike, motor-sports, and car junkie."

EMPORIO ARMANI Because It's You Eau de Parfum, $69 (armanibeauty.com)

(Goldstein, J. "Vanity Files." Marie Claire June 2017: 89)