Electrify Perfume

Electrify Perfume - Paris Hilton

Electrify by Paris Hilton is a new woody floral oriental fragrance for women. Crafted by IFF perfumer Yves Cassar, this magnetic and flirty perfume includes notes of apple, peony, rose, and an "upbeat mix of sweet coconut-vanilla and creamy woods." As her 25th celebrity scent, Electrify was inspired by her "passion for music, dancing, and living in the moment." The perfume bottle is a neon pink translucent glass with a disco ball inspired cap. Launched in October 2019, this pulsating feminine fragrance is available from Perfumania in an eau de parfum spray ($60 for 3.4 oz.). The gift set includes a travel spray and matching shower gel and body lotion ($65).

Electrify Perfume, Paris Hilton
Celebrity Paris Hilton
Perfume House Parlux   (Perfumania Holdings, Inc.)
Introduced 2019
Scent Classification Floriental Woody
Fragrance Notes Top -- fresh ozone, scarlet apple, cyclamen, mandarin oil
Heart -- peony, Turkish rose, magnolia, red poppy
Base -- vanilla absolute, coconut milk, sandalwood, patchouli
Perfumer Yves Cassar
Package Designer Translucent neon pink perfume bottle with a disco ball shaped cap.
Print Campaign Model - Paris Hilton
TV Campaign --

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