Heat Rush Perfume

Heat Rush Perfume - Beyonce Knowles

Beyonce Heat Rush is the 2nd celebrity perfume from the Grammy Awards winning superstar Beyonce. Launched in January 2010 with Coty, the fruity floral fragrance includes notes of Yellow Tiger Orchid, Brazilian Cherry, and Rio Sunset Musk. Available in Eau de Toilette (1.0oz, 1.7oz, 3.4oz) and Gold Shimmering Body Cream (6.7oz).

Beyonce Knowles, Heat Rush Perfume Heat Rush Perfume, Beyonce Knowles
Celebrity Beyonce Knowles
Perfume House Coty, Inc.
Introduced 2011
Scent Classification Fruity Floral
Fragrance Notes Top -- Bazilian Cherry, Passion Fruit Sorbet, Blood Orange
Heart -- Yellow Tiger Orchid, Mango Blossom, Orange Hibiscus
Base -- Rio Sunset Musk, Honey Amber, Teak Wood
Perfumer Honorine Blanc
Package Designer --
Print Campaign Michael Thompson
TV Campaign --

Website Preview

Heat Rush website, Beyonce Knowles


Perfume Collection

Beyonce Heat Rush
Beyonce Heat Rush
Eau de Parfum Spray
1.0oz, 1.7oz, 3.4oz
$39 - $59
Heat Rush Body Cream
Heat Rush Body Cream
Body Lotion
6.7oz
$24
Heat Rush Free Sample
Heat Rush Free Sample
Free Deluxe Sample
Macy's Jan15-Feb15
free

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Heat Rush by Beyonce fragrance
Heat Rush by Beyonce fragrance, Jan 2011
Beyonce Heat Rush Fragrance Perfume
Beyonce Heat Rush perfume, Feb 2011

Fragrance Editorials


Beyonce Heat Rush, Allue
Allure Magazine - April 2011
Beyonce Heat Rush

Beauty Reporter - Heat Wave
Few would dispute the idea that Beyonce knows sexy. Her new fragrance, Heat Rush, is not only that, with notes of tropical fruit and yellow tiger orchid, but also upbeat. "I wanted something that reminded you of sunshine," she says.

(Sullivan, Kate. "Beauty Reporter: Heat Wave." Allure. April 2011)


Beyonce Heat Rush, Elle
Elle Magazine - February 2011
Beyonce Heat Rush

Beauty It List
Rainbow eyes, colored-in crimson lips, and fiery scents - this month, bold is back.

FIREWATER
Beyonce's Heat Rush Eau de Toilette ignites notes of Brazilian cherry, mango, and orchid.

(Fodor, Ashley. "Beauty: It List." Elle. Feb. 2011)


Beyonce Heat Rush, Seventeen
Seventeen Magazine - February 2011
Beyonce Heat Rush

Who's Your Scent Soul Mate?
FLIRTY LIKE BEYONCE
When you want to turn up the charm, let your fragrance do the flirting! The sultry scents of passion fruit and honey amber give you a totally tempting vibe. Try: Beyonce Heat Rush Eau de Toilette, $40 for 1.7oz., Macy's."

Others: Because of You by Jordin Sparks, Purr by Katy Perry, Reb'l Fleur by Rihanna

(Gray, Meredith. "Who's Your Scent Soul Mate?" Seventeen. Feb. 2011)


Beyonce Heat Rush Free Sample, Seventeen
Seventeen Magazine - February 2011
Beyonce Heat Rush, Seventeen Feb 2011

FREE PERFUME Beyonce Heat Rush!
Bring this issue to any participating Macy's store to receive a free deluxe sample size of Beyonce's new fragrance, Heat Rush. Hurry! Giveaway starts January 15 - while supplies are limited! (...For a list of participating stores go to www.seventeen.com/heatrush...through February 15, 2011.

("Seventeen Reader Reward." Seventeen. Feb. 2011)


Television Commercials


more perfume info

Heat Rush Perfume - Beyonce Knowles

Beyonce Heat Rush - Feel the Rush

Fragrance:
Beyonce Heat Rush is a fruity floral fragrance that softly lures like a gentle breeze. Warm yourself with a drop of liquid sunshine: feminine Yellow Tiger Orchid, juicy sparkling Brazilian Cherry and sensual Rio Sunset Musk.

Top Notes:
Brazilian Cherry - ...stimulating, super juicy and utterly refreshing.
Passion Fruit Sorbet - ...aromatic burst of juicy pulp gives you a cool kiss leaving an exotic fresh yet musky, sweet yet tart chilling sensation.
Blood Orange - ...uniquely full of tantalizing tensions - sweet yet tart, deep crimson and bright orange, fruity yet floral.

Heart Notes:
Yellow Tiger Orchid - The perfumer included an orchid since it's Beyonce's favorite flower...This enchanting flower enriches the fragrance with an exquisite soft yet sexy floral scent.
Mango Blossoms - ...a delicate exotic floralcy that is soft, creamy and sensual.
Orange Hibiscus - ...lending an exotic aroma that fills the air with an intoxicating, seductive floralcy.

Base Notes:
Rio Sunset Musk - ...a smooth, sexy, enveloping texture, immersing you deep within the fragrance.
Honey Amber - ...a carnal & tactile feeling, radiating warmth and sensuality.
Teak Wood - ...a luxurious woody aroma with soft, smoky accents leaving a beautiful, long lasting trail.

(Source: www.beyonceparfums.com, 31 Jan. 2011)



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